THE THINGS PAST is a perfume house framing scent as archive.
Each fragrance is conceived as a olfactory study capturing fragments of time.
The “Proust Phenomenon”
or “madeleine effect”
refers to the involuntery evocation of past memories, often vivid and emotionally charged, triggered by a sensory experience like taste or smell.
FRAGRANCES
FRAGMENTS OF TIME, HELD CLOSE, THAT'S OUR ARCHIVE
